WSJ NEWS ALERT: Google Takes on Uber With New Ride-Share Service in San Francisco

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Google Takes on Uber With New Ride-Share Service in San Francisco

Google is moving onto Uber's turf with its own ride-sharing service in San Francisco that would help commuters carpool at far cheaper rates, jumping into a booming but fiercely competitive market.

Google, a unit of Alphabet Inc., began a pilot program around its California headquarters in May that enables several thousand area workers at specific firms to use its Waze navigation app to connect with fellow commuters. It now plans to open the program to all San Francisco-area Waze users this fall, the person said, with hopes of expanding the service if successful.

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